Twyne and Dick Whittington Shoes step into the Daily Sun

Twyne and Dick Whittington Shoes step into the Daily Sun

Given media costs these days, it’s not often advertisers get a huge canvas to play on. Occasionally, though, opportunity knocks. So when our client Dick Whittington Shoes approached us to do a dedicated 4-page tabloid wrap for the Daily Sun’s monthly shoe supplement, we grabbed it, relishing the chance to explore some new territory.

Finding relevant ways to fill all that space meant coming up with an interesting mix of content, from a whole new range of press ads to advertorial and press articles. Plus we had to cater to the various brands in the DWS stable, as well as the different target demographics, while maintaining a Dick Whittington look and feel across all the 4 pages.

Of course, being a press supplement, the deadlines were fixed, and tight; but after some long hours, late nights, and a touch of Twyne magic we managed to pull it off and deliver a communication that our client was really pleased with. So we were pretty stoked too.