Life in a through-the-line ad agency is sometimes hard, mostly rewarding, never dull. Take our T-systems photo shoot for instance. The brief from T-systems was to organise a dynamic shoot for the ‘meet our people’ section of their international website.
‘Meet the people’ is a focus point on T-systems’ Global Career Site, containing employee profiles from different locations around the globe. Employees are asked to answer questions about themselves and their work at T-systems. The stories are informal and emotional, giving potential applicants and ‘everyday’ insight into the T-systems world.
The photoshoot needed to illustrate the employees in their natural work environments, highlighting the atmosphere and activities experienced on an average day.
Our employee/model for the day was Simphiwe Mhlophe.
We set about our task, starting at 8 am (to take advantage of the morning light), photographing Simphiwe as if she was arriving at work. From there we showed her interacting with a receptionist; then it was on to some coffee-break shots; after which, it was back to business in the boardroom. We then photographed her at her desk, in the IT department, and finally – because it’s as much about the private person – we photographed Simphiwe doing what she loves … playing netball.
The feedback we received from T-systems head office in Germany was awesome. Here it is, word for word:
“Hello, photos are perfect. I am stunned. You look great Siphiwe! :) Good job all of you! I am looking forward to receiving them all in a week.”
The shoot was loads of fun for both Twyne and Simphiwe; and it’s a good bet she now knows what it’s like to be a professional model.
Photographer: Chris Wessels
Art Director: Yolandi du Plessis
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