A colourful campaign for a colourful client

For Dulux, Colour Week meant celebrating the positive effect of colour in people’s lives.

For us here at Twyne, this was a fantastic brief. After all, colour is what we do best! For us, Colour Week meant first designing an on-line teaser campaign, hinting that something fun was on the way; followed up with 7 different emailers, one for each day, informing and reminding Dulux staff of the vibey internal activities that were planned around this event. These activities ranged from presentations to the colouring of workstations to a kids’ colouring-in competition.

The design trick was to find a look that was colourful and fun while still presenting the information, and of course the prizes, in a clear and concise way.

Having a colour-focused client like Dulux is awesome. It gives us a chance to enhance their brand … and it gives us a chance to create in colourful ways.

Art Director: Delmain Koekemoer On-line functionality: Morné v d Merwe