Christmas, the Festive Season, the Happy Holidays – whatever you call it, it’s a great time for big sales! Yip, when everyone else is starting to relax, our Baker Snackworks client needs to keep an eye on the ball, to make sure that their Christmas targets are reached.
For them it’s a time for serious business—But that doesn’t mean it’s no fun. After all, it’s also called the Silly Season, and getting into the spirit of celebration is a major part of the sales job.
That’s where we came in.
Our job was to deliver a series of desk drops to keep those sales and those targets top of our clients’ minds.
To set the scene we started out with these antlers, and a flashing red nose attached to a die-cut Jolly Jammer. Silly, yes … but it sure grabbed our clients’ attention; while still delivering the more serious sales message.
We followed up with more silliness: a Foney M CD, a branded snow globe and, finally a nutcracker tin.
It was a great success too. The Snackworks team loved what we did for them; and we loved doing it. What can we say? When the time is right, we just love being silly.
WHAT CLIENT SAID: What a hit, we had a customer who’s team wore their antler ears and nose to a 21st birthday party and another who could not believe that someone finally gave her a CD of her favourite band. The snow globes are displayed on buyer desks as paperweights all around the country. Our customers are thoroughly enjoying all the elements of the promotion. "Chrissie Mostert, Channel Manager Food Services "
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