Even the professionals need a little help in the kitchen come Christmas time. It’s the time we all choose to eat, drink and be merry; so restaurant and hotel chefs and caterers face a daunting task each year trying to keep up.
McCain, wanting to leverage the demand for alternative festive meal solutions, briefed us to do a catalogue, which would be placed in professional catering establishments. It obviously had to showcase the best that McCain had to offer, including recipes, meal and planning ideas as well as time and money saving tips.
Here at Twyne, we had to be on our best game (like always). We were, after all, targeting an audience that knows their way around a kitchen; so our pages all had to look like a million bucks, showing how McCain can compliment even the most sumptuous Christmas spreads.
Time saving and ease-of-use was central to this communication and needed to be carried through the entire catalogue, constantly reminding readers of the convenience inherent in the McCain offering.
Photographer: Chris Wessels Food Stylist: Gay Mitchell Art Director: Delmaine Koekemoer Creative Director: Vicki Scheffel
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